Marketing Myopia | Theodore Levitt
Marketing Myopia - A nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really...
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Sandhya Gulsin
Nov 5, 20201 min read
The 1-Page Marketing Plan | Allan Dib
“The 1-page marketing plan” is every marketer's ideal situation in organising a tidy and well-planned outline. However, juggling multiple...
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Sandhya Gulsin
Oct 20, 20202 min read
Content Marketing Revolution | Dane Brookes
It seems obvious that engaging content will secure a consumer base for your brand, every marketer has this listed within every campaign...
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Sandhya Gulsin
Sep 15, 20202 min read
Marketing Above The Noise | Linda J. Popky
In the world of marketing, how do you filter out the unnecessary noise in order to extract what truly matters? With over 30 years of...
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Sandhya Gulsin
Sep 3, 20202 min read
Building A Story Brand | Donald Miller
New York Times best-selling author Donald Miller refers to stories as “organised information” setting out a framework to apply to all...
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Sandhya Gulsin
Aug 20, 20201 min read
The Choice Factory | Richard Shotton
Described by Rory Sutherland as “A Haynes manual for understanding consumer behaviour”, The Choice Factory explores the power of...
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Sandhya Gulsin
Aug 12, 20201 min read
Contagious | Jonah Berger
Contagious (2013) is one of many studies from International best selling author and marketing professor Jonah Berger, who explores what...
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nickellsom6
Jun 15, 20201 min read
Everybody Writes | Ann Handley
The most influential woman in social media, according to Forbes, Ann Handley is a world-renowned author and speaker on the topic of...
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nickellsom6
Jun 4, 20202 min read
Hooked | Nir Eyal
How to Build Habit Forming Products Hooked (2014) by Nir Eyal and ex-Boston Consulting Group ‘Behaviour Engineer’ and Facebook ad agency...
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nickellsom6
Jun 2, 20202 min read
Essential reading material
A rolling update of the new, thought provoking or 'classic' pieces written by others - all Fast Thinker approved. Mary Meeker Annual...
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nickellsom6
Jun 2, 20201 min read
This is Marketing | Seth Godin
18 books and counting, including several Business Week and New York Times Bestsellers, demonstrates Seth clearly has an army of fans of...
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nickellsom6
Jun 2, 20201 min read
How Brands Grow | Byron Sharp
In How Brands Grow, Bryon Sharp tackles conventional marketing wisdom head on - as he does in most of his work - arguing that to Grow a...
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nickellsom6
Jun 2, 20201 min read
Alchemy | Rory Sutherland
The larger-than-life vice chairman of Ogilvy, who you’ll have seen on stage at various events, or perhaps his TED talks (if not, you...
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